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Rapid brand development with a website. As recent research shows, economic instability and technological developments are having the greatest impact on the marketing departments of global companies. While increasing uncertainty may lead some companies to abandon sustainability goals, in the long term, a commitment to issues such as the environment may prove more effective for building brand strength.

SEO in digital marketing. Digital marketing is the use of digital channels and technologies to promote products or services to target audiences. As more and more consumers use the internet to conduct research and make purchasing decisions, it is increasingly important for companies to have a strong online presence. One of the key aspects of digital marketing is search engine optimisation (SEO), which involves optimising a website and its content to rank higher in search results. In this article, we will explore the importance of SEO in digital marketing and discuss strategies for improving a website’s search engine position.

Google positioning. What is SEO on Google? Why do you position websites and how do you do it? Basic SEO information in a nutshell.

One of the most popular ways of promoting a brand through online marketing is through website positioning. Very often, when faced with different types of promotion, we may wonder what SEO is, whether it is effective and whether it is worth betting on it. In fact, such considerations may cause many questions as SEO is quite a complex issue. The following is all the most important information about positioning for those who have never been exposed to it.

Want to know what the signs are that it’s time to start outsourcing the running of your social media pages? More and more companies are realising the importance of harnessing the power of social media. It is a great way to reach a larger audience and gain maximum reach for your product or service. At the same time, it can also be a very easy access to direct and quality contact between the company and its customers.

But what if running social media accounts becomes a full-time job? How do you recognise that moment when you should hand over this task to an agency?

Why invest in digital marketing? What is digital marketing?

Digital marketing is the use of digital channels and technologies to promote products or services to target audiences. In today’s digital age, it has become an essential part of any company’s marketing strategy, as it allows companies to reach a wider audience and target specific demographics more effectively than traditional marketing methods. In this article, we will explore the top reasons why companies should invest in digital marketing.

6 Steps to Website Design. Let’s say that we have already chosen the type of site that interests us, we have a specific budget, written down our own requirements and needs. What comes next? How to approach the issue of conversations with graphic designers, programmers? What to prepare for?