Ginger’s Tactical Gear
military equipment manufactured in Poland

Project assumptions

We are very fond of unusual projects, which after time become our milestones, or - indeed - create new trends in the industry. This is exactly what happened in the case of the realisation of an online shop for a Polish company producing bulletproof vests - GTG Ginger's Tactical Gear. But one step at a time...

Customer

GTG - Ginger's Tactical Gear, is a Polish company that manufactures, distributes and sells military equipment, mainly bulletproof vests. From GTG's founding in 2016 to the present day, all products are handmade at the company's headquarters in Gdansk, Poland. The manufactured equipment is tested in all conditions by professionals from all over the world, which guarantees equipment at the highest level of quality and safety.

The brand was born out of a passion for perfection and this motto guides the entire GTG team, which is constantly growing. Thanks to years of experience and the highest quality materials, the equipment produced leads the market. "In a world of compromises, we do not recognise them." - That's exactly what we do! That's why we've decided to create a totally different online shop than before.

We

Let him be the first to cast a stone who did not associate the theme with "The World of Tanks" "Call of Duty" or "Battlefield"! Of course, we couldn't let ourselves get locked into a formula too easily, so our design was supplemented with interesting solutions - animations created in JavaScript or a layout that is not obvious for an online shop. Adding orange to the dark graphic design, combined with good-quality product photos, completed the look. We had no idea that this project would be a milestone that would take us to the next level - in retrospect, we are confident that thanks to this project we have won several major tenders, as well as being recognised by awwwards, an international website development service.

Project assumptions

The main idea was to combine a military feel with a modern interface which, for all its unusual design, is at the same time easy to use and intuitive. A good layout of the elements and a specially created infographic bring order to the patterned and multi-element moro patterning, giving the whole a uniquely "feisty" feel.

At Digital360, we know and apply the latest coding standards, so we haven't forgotten about responsive design and optimisation of graphic materials for fast loading and smooth operation of the entire website.