Corporate identity
Logo design

Cam Nowolipie is a Centre for Intergenerational Activity. Its main aim is to initiate and strengthen dialogue between different generations of Warsaw residents. The Centre is open to all activities and initiatives co-created by Warsaw's residents, both those grouped in non-governmental organisations and those acting individually.

Customer

The mission of the 'Nowolipie' Centre for Intergenerational Activity is to create, co-create activities to strengthen the activity of seniors and intergenerational groups, integrating the neighbourhood, district and city community, strengthening Warsaw in building the image of a city friendly and accessible to people of all ages. The client wanted a timeless and universally accessible, simple sign that would become recognisable and media enough to use the signet itself.

We

In this project, too, we had the pleasure of creating the entire brand from the ground up, starting with the visual identity to the design of the large website.

We based the logotype on a simple symbol - a lime leaf (from the name NowoLipie) enclosed in a circle, so that the signet can exist independently and be associated with the brand. The well-designed typography and the vertical and horizontal versions, which were necessary here, together form a solid and coherent sign book. It also includes, naturally, all the accoutrements - designs for envelopes, business cards, letterheads and folders.