Corporate identity
Logo design + Naming

Łap-łap is a new brand on the pet market. It offers comprehensive advice from specialists in the selection and arrangement of diets for pet dogs and cats. It can be said to be innovative diet catering for pets.

Customer

He came to us with an idea for his business. As usual, we dealt comprehensively and in a friendly atmosphere not only with the graphic design, but also with coming up with a name for the brand, the so-called naming. We wanted the whole thing to look professional, but also approachable for all four-legged owners.

We

As part of the collaboration, we also took care of the brand naming. A short and 'eye-catchy' name to which it is easy to add appropriate symbolism is very important here. Łap-łap is a compilation of simple words with dual meanings, which 'plays' very well here. This play on words offers possibilities for the future, in the context of campaigns, slogans or other forms of advertising. The sign has been simplified as much as possible, following the principle that more is less. The simple, rounded font gives the impression of cosiness but also a good "vibe" that inspires confidence.