Corporate identity
Logo design
For Slyfe, we designed a modern and timeless logo together with
a comprehensive brand book. The company is a global brand that
brings together enthusiasts of all sports in one place. It
specialises in establishing professional and business
relationships related to sport.
Customer
It definitely needed a modern and fresh logotype that could
become a recognisable brand mark over time. We were given our
ideas and guidelines at a strategy workshop, during which we
completed all the information needed for the design.
We
As part of our work, we conducted a thorough analysis of the
market and the competition, conducted creative workshops with
the client, combined with group 'brainstorming', and developed
stylistic moodboards on the basis of which the final version of
the logo was created. The created logotype is a compilation of
the letter "S" (the first letter of the company's name, s-like
sport) with a characteristic cut, which symbolises dynamics, a
sports stadium.
CUSTOMER:
Slyfe
CITY:
WROCŁAW, POLAND
SCOPE OF WORK:
CONCEPT, DESIGN,
IDENTIFICATION