Website designed
for the JD KULEJ Group

Project assumptions

A complete solution for the car dealer

The realisation for the largest Pomeranian (Poland) dealer was quite a technological and design challenge for us. It can be said that thanks to this project, we have opened many doors for ourselves (with a kick! :) ).

Customer

JD Kulej is the largest car dealer in Pomerania, Poland, with a range of new and used cars of Peugeot, Citroen, Ford and Kia. The JD Kulej Group has undergone very dynamic development and expansion of its dealer network in recent years. The company founded by Jarosław Kulej started with car body services and in the late 1990s the entrepreneur became involved with the Peugeot brand and this relationship continues to this day.

We

As huge fans of motorisation :) we approached the project concept excitedly and with heads full of ideas. At Digital360, website development is completed in stages, so each subsequent task is preceded by a proper brainstorming. The initial scope of work included only the design and implementation of the website for the KIA brand, but as time went by, we were asked to complete the entire site. Project assumptions

Modernity, maintaining coherence while differentiating the individual brands were the main principles we developed during discussions with the client.

The solution we proposed is innovative, differing slightly in style from the sections dedicated to the other brands, while not deviating from the overall concept of the site. We maintained the modern and modernist look preferred by the client in order to maintain consistency with the other parts of the site.

During the task, a great deal of attention was also paid to technical optimisation of the site, including loading speed, which was necessary due to the amount of available graphics. An important task was to optimise the vehicle images in such a way that the loading speed was minimised, while maintaining high resolution images.